Hi there! Nice to meet you.

I'm a strategic product design leader specializing in scalable SaaS solutions and cross-platform design processes. Over 8+ years, I've partnered with diverse teams to drive product strategy, establish design processes, and deliver solutions reaching millions of users.

My approach centers on problem-solving over rigid process - I believe what matters is solving customer problems effectively, with the flexibility to use the right tools and methods for each challenge. I thrive in high-impact environments where I can work across diverse problem spaces, establish design standards from the ground up, and create meaningful impact that extends well beyond traditional product team boundaries.

I focus on design craft excellence - using strategic thinking and experience to improve information architecture, navigation, interactions, and UI patterns. I build systematic approaches that enable organizational growth and scale design impact across teams.

If you have a product that needs strategic design thinking, has a variety of novel user challenges, and has a focus on meaningful user impact through craft excellence and systematic design approaches, then you should get in touch!

Areas of Expertise

Product Design
Creative Direction
Branding & Identity

Email
jameszerkel@gmail.com