Jameszerkel.com

About

 

About

I have spent the last six years working with clients to discover, build, improve and expand the user experience of their products. I have a track record of creating cutting edge user experiences and user interfaces for digital products, websites and mobile applications. To achieve this end, I have mastered the construction of personas, user journeys, wireframes, and prototypes, and carried that process through to shippable products.


I am a firm believer that successful design is almost invisible. Great design leads to products that are intuitive and informative. To achieve this, one is required to find the right balance between empathy with users, aesthetics, business goals, and a deep understanding of your user's needs. For me, design is not simply a career, but a vocation.